Space Crisis: Encounter in the Museum Building or Online?


Milena Jokanović
University of Belgrade, Faculty of Philosophy, Art History Department, Seminar for Museology and Heritology, Belgrade, Serbia
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INSAM Journal of Contemporary Music, Art and Technology, Issue 9, 2022

Main Theme of the Issue: Fighting for Attention: Music and Art on Social Media

Publisher: INSAM Institute for Contemporary Artistic Music, Sarajevo, Bosnia and Herzegovina



Abstract: After witnessing a huge turnaround in the wider social context in the previous period, it seems that the question of the future of museums in the digital environment has begun to take on a very optimistic tone full of potential. There is a growing visibility of these heritage institutions on social networks and an increasingly diverse offer of virtual tours, as well as the use of modern virtual and augmented reality technologies in the interpretation and presentation of cultural heritage, while some works of art and collections are created exclusively for cyberspace. Nevertheless, the museum as a meeting place still seems irreplaceable. At a time of isolation, growing loneliness and fears, studies on the emotions of visitors during their stay in the museum in the last few years show that real, physical spaces of the museum encourage constructive attitudes. Encounters with other visitors as well as with the exhibited artifacts especially prove to be important for positive feelings and the need to visit the museum. We will issue these theoretical premises on selected examples and examine whether modern technologies serve as additional tools of promotion and other possible ways of presenting museum content or, oppositely, whether social media and NFT galleries manage to overcome the need for the museum itself as a place of physical encounter.

Keywords:museum space, Wunderkammer, digital art, wellbeing, heterotopia.


6. INSAM Journal 9_Jokanović

ISSN 2637 – 1898

On the cover: Additive Duality by Joe Beedles, photo: Matteo Favero © IKLECTIK

Design and layout: Milan Šuput, Bojana Radovanović


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