THE IDEOLOGICAL AMBIGUITY OF INTERNET ART: VAPORWAVE, YUGOWAVE AND SERBWAVE

UDC 78.036(497.1)“1980/1990“

Tisa Jukić

Academy of Arts
Novi Sad, Serbia

Author’s contact information: tisa.jukic@gmail.com

INSAM Journal of Contemporary Music, Art and Technology, Issue 3, 2019

Main Theme of the Issue: Retro Tendencies in Music, Art and Theory

Publisher: INSAM Institute for Contemporary Artistic Music, Sarajevo, Bosnia and Herzegovina

Section: THE MAIN THEME

Abstract: This paper concerns the recent internet-based music genre of yugowave. I first analyze the relation of this genre to its original Western model, vaporwave. Differences between the two, in terms of subject matter, ideology, and aesthetics are discussed, along with the complex question of the memory of the SFRY and Yugonostalgia in yugowave. Introducing serbwave as a relation of yugowave, the encounter in praxis between the in theory politically neutral genre of vaporwave and propaganda is also discussed. Finally, I offer two possible readings of serbwave: either as one of several current neo-nationalistic appropriations of the vaporwave aesthetic, or, possibly, a way of processing cultural trauma caused by the wars of the 1990s.

Keywords: hauntology, cultural memory, cultural trauma, vaporwave,
yugowave, serbwave, Yugosphere, Yugonostalgia

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ISSN 2637 – 1898
COBISS.BH-ID 26698502
UDC 
78:792
On the cover: Milan Milojković, Kim-1 klon
 Design and layout: Milan Šuput, Bojana Radovanović

The Journal is indexed in:
CEEOL – Central and Eastern European Online Library
RILM – Répertoire International de Littérature Musicale

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